Bean & Bud Craft Cannabis Company

Brand Development
Creative Director - Jessica Hay
Innovation Director - Paul Weaver
Agency - Refinery 43

In 2017, with legalization 2.0 on the horizon, Canopy Growth, in partnership with Hummingbird, had the ambition to bring chocolate production back to Smiths Falls. The goal was to produce premium cannabis infused chocolate, that would launch with the new legalization of edibles in October of 2019. In preparation for this launch we developed a brand that would speak to the quality and craftsmanship of an award winning Chocolate company infused with the trusted cannabis products grown by Canopy.