Cannabis 101

The Ask:
Cannabis is overwhelming and confusing for the new and existing cannabis consumer. As Tweed moved into Legalization our brand needed to adapt to the new regulatory environment we were in, which meant our products and guidelines were evolving. We needed to create a new series of videos that would educate our consumer to consume cannabis responsibly.

 The Result:
An ownable, approachable and compliant animated series with a newly developed library of illustration styles that embodies our recently launched product strain colours.

In-house Creative team:
Creative & Art Direction : Jessica Hay
Script/copy: Adam Lalama & Joanne Gallop
Producer : Dan Wallace

External Partners:
Agency : Wonderlust
Music : Jeff Moberg
Voice : Shaun Maroney