Canopy Recreational Packaging

Concept & Design - Jessica Hay
Industrial Design - Focus Group

With legalization on the horizon, Canopy needed a fresh new look to enter the market. Working closely with industrial designers I developed a package that would set us apart from our competitors in the market and create a unique new brand identifier on shelf. There were many things to consider, including recyclability, production lines, shipping, child resistant closures and above all, Health Canada guidelines. Starting with flower, I was able to develop a theme of packaging that would adapt across our product portfolio.