Scope
Branding, Brand Identity, Print, Packaging, Collateral, Web Design, Social
Forage Hyperfoods exists to make the benefits of functional mushrooms more accessible to more people. Nowadays, they offer more types of Canadian-grown functional mushrooms in various enjoyable formats.
When Forage reached out to me, they already had an identity and packaging in place, but they considered it more of a temporary solution. They were looking for a long-term identity design that would align with their existing image while allowing room for growth. Their goal was to create a design system that would be easily recognizable and reflect their wide range of product offerings, hence the inclusion of the word 'hyperfoods'
The colour palette mimicks the tones and pigments found in the natural environment from which the raw products are sourced. The Forage colour palette consists of a primary and accent palette. Each colour includes a range of tints that can be leveraged for additional tonal variety.
The initial product launch focused on introducing raw products in various formats. To ensure easy recognition on store shelves, we maintained a consistent design element that sets them apart, allowing them to form a cohesive product family under our brand.
The second product line, we introduced four mushroom tinctures available in both alcoholic and non-alcoholic versions. We carefully considered both primary and secondary packaging, incorporating custom illustrations to provide clear differentiation between the variants.
“First the packaging is soo beautiful!
I took the one with glycerine and I was surprise the taste is very sweet so I put it in my coffee without sugar.
I also tried the Chaga coffee, amazingly good!!”
Introducing coffee blends, the third addition to the product lineup. While staying true to the guiding principles of Forage Hyperfoods, we also crafted a fresh approach to elevate these coffee offerings. Adding some extra elements and assets to give these products a distinctive and captivating look, ensuring they stand out on store shelves with irresistible appeal.
I developed a concept centered around an illustration of a unique plant, combining the characteristics of a coffee tree and a birch tree. This captivating illustration became the focal point of all our packaging materials, serving as the distinctive identifier for all our coffee-related products.