Photo Courtesy of : Marquee Brands
Internal Team
Creative Lead & Copy : Ian Driscoll
Creative Director : Jessica Hay
Art Director & Design : Jared Barter
Botanical Illustration : Chelle Lorenzen
Client & Partner
Marquee Brands & Martha Stewart
In the cluttered landscape of CBD, we wanted to launch a top-of-the-line product in the US under Martha Stewart’s house of brands. Our goal was to develop a unique and adaptable packaging system that would meet the expectations of Martha’s brand while gaining awareness on shelf in this new growing market. Working closely with Marquee brands, we launched a new packaging brand identity that is adaptable across a growing product line and remains truly impactful in the CBD market.
Press:
https://www.bloomberg.com/news/articles/2020-09-10/martha-stewart-branded-cbd-gummies-arrive-in-crowded-market
https://www.marthastewart.com/7985856/martha-stewart-canopy-growth-cbd
https://www.cnn.com/2020/09/10/business/martha-stewart-cbd-launch/index.html
