Product Strain Cards

Creative Director - Jessica Hay
Art Director - Shiree Nowoselski
Designer - Kelsey Hanson
Copy - Adam Lalama
3D Renders - The Greater Good

After cannabis legalization I was asked to develop a new set of Health Canada compliant take-away strain cards that would be attractive on shelf in third-party and owned retail locations.

The challenge was to create something that would be on brand while visually evoking the expected effects of the strain itself. Leveraging our heritage Tweed strain names and terpenes of the flower genetics we developed abstract patterns and used colour to develop this set of unique strain cards that are not only eye catching in a crowded retail store, but also communicates all necessary product information in a clear and compliant way.