Smiths Falls Shindig

Creative Director - Jessica Hay
Art Direction & Design - Doublenaut
Copy - Adam Lalama
Motion - The Greater Good

Since 2015 Canopy Growth has entertained the city of Smiths Falls by hosting an annual concert to thank the community and drive tourism to this great town we call home. For the past 4 years I’ve been tasked with developing an identity for the outdoor event ensuring the creative is family friendly, on brand, and flexible across multiple platforms, such as social, XM, digital and print.